Friday
Jan092009

Bigdickjeans

This was actually the 1st product we mass produced. I called it “big dick jeans” the name came from the extra long J-stitch and was a symbol of us taking on big risks. You see these jeans are about 10 years old and I can assure you you won’t see cuts like these on any jeans that are 10 yrs old. We completely changed the waistband and gave it some style, we slanted the belt loops, we turned the leather patch upright and slanted it to run with the loops. We changed the standard 45 angle on the back of the jeans and gave it a wicked curve style. We only put one pocket detail. The whole fu*$ng thing still blows my mind on how ahead of the curve we were. We moved a bunch of these things independently and at no small fee $99. The only jeans in that price point back then might have been Evisu, but they were just doing levis patterns on old looms, nothing special. That’s actually how they came up with that huge painted seagull looking pocket detail. They used to jack Levis jeans and paint over the pocket stitching the name Evisu is an anagram for Levis. No creativity, suckers......

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